News/Blog

News and thoughts from our staff

December 15, 2025

New data shows retail is becoming more polarized as consumers focus on either value or premium experiences, with mid-tier retailers facing growing pressure. Off-price, thrift, and luxury brands continue to see increased foot traffic, while dining trends show strength at both ends of the market at the expense of traditional casual restaurants Retail Trends to Watch in 2026.

Across sectors, brands that emphasize authenticity, clear identity, and community connection are performing more consistently than those competing on price alone. Retailers are also leaning further into omnichannel strategies, blending online shopping with local pickup and faster fulfillment, while shifting investment toward suburban locations that align with hybrid work and lifestyle patterns.

December 10, 2025

Bay Area public transit riders can use bank cards to ‘tap-and-ride’

By Brittney Sherman

The Bay Area has begun rolling out a new generation of the Clipper Card system, offering faster, more flexible transit payments. Over the next 12 weeks, riders will gain features such as instant balance reloads, free and discounted transfers between agencies, and centralized account management.

Transit agencies across the nine-county region, including BART, Caltrain, and VTA, now also accept contactless bank and credit cards, allowing riders to tap and ride without a Clipper Card. The tap-to-pay option, first launched on BART in August, is already the second-most-used fare type. Transit advocates note the updated system could significantly reduce trip costs for riders making multi-agency connections.

December 08, 2025

Farm draws families for traditional Christmas tree shopping

By Brittney Sherman

Jorge Garcia watched his young children explore rows of evergreens at Battaglia Ranch as his family searched for their Christmas tree. Garcia said the experience felt more authentic than buying a pre-cut tree, offering a rare chance to connect with nature and make a family tradition.

For nearly six decades, Battaglia Ranch in San Martin has been a seasonal gathering place for local families. Originally a stone fruit farm, the property shifted to Christmas trees in 1968 when brothers Paul and Ed Battaglia changed course. Today, the brothers continue to operate the ranch, sourcing trees both locally and from Oregon to provide varieties that thrive in California’s growing conditions.

December 05, 2025

Inside one of the world’s most anticipated new hotel openings

By Brittney Sherman

Hotel MOHI by Appellation is set to open in early 2026 in downtown Morgan Hill, introducing the city’s first full-service luxury boutique hotel and strengthening its position as a rising culinary destination in Silicon Valley. Developed by Chef Charlie Palmer, hospitality leader Christopher Hunsberger, and vintner Frank Léal, the 76-room hotel centers on a strong farm-to-table approach.

The property will offer a restaurant led by Chef Palmer, a rooftop pool with a pocket bar, and a wine-country–inspired spa featuring olive-based treatments. It will also provide Morgan Hill’s largest indoor event venue. A daytime café and bakery will serve breakfast and then shift into a cocktail and wine bar in the evening.

December 04, 2025

Morgan Hill Holiday Lights Parade

By Brittney Sherman

Downtown Morgan Hill will shine bright on Saturday, December 6, 2025, as the community comes together for the annual Holiday Lights Parade. The parade begins at 5:30 PM along Monterey Road and includes the tree lighting at 6:30 PM.

Families can expect festive floats, local groups, music, and a seasonal atmosphere that has become a beloved Morgan Hill tradition. Free parking is available at the VTA Butterfield lot.

Full event details: https://visitmorganhill.org/event-calendar-detail/holidaylightsparade

December 03, 2025

Merry Market Holiday Bazaar

By Brittney Sherman

Morgan Hill kicks off the season with the Merry Market Holiday Bazaar on Friday, December 5, 2025, from 4–9 PM at the Community & Cultural Center.
Event details: https://visitmorganhill.org/event-calendar-detail/merrymarket12625

This festive evening brings together local makers, artisans, and small businesses for a one-stop holiday shopping experience. Visitors can browse handcrafted gifts, seasonal treats, and unique finds while enjoying a family-friendly, community-driven atmosphere.

The event supports Morgan Hill’s growing small-business ecosystem and encourages residents to shop local as the holidays approach. Bring friends, grab a warm drink, explore the vendor booths, and make a night of it downtown.

Start your season with local spirit — see you at the Merry Market.

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