By Brittney Sherman
New data shows retail is becoming more polarized as consumers focus on either value or premium experiences, with mid-tier retailers facing growing pressure. Off-price, thrift, and luxury brands continue to see increased foot traffic, while dining trends show strength at both ends of the market at the expense of traditional casual restaurants Retail Trends to Watch in 2026.
Across sectors, brands that emphasize authenticity, clear identity, and community connection are performing more consistently than those competing on price alone. Retailers are also leaning further into omnichannel strategies, blending online shopping with local pickup and faster fulfillment, while shifting investment toward suburban locations that align with hybrid work and lifestyle patterns.