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News and thoughts from our staff

 
Theme parks press forward with developments

Theme parks press forward with developments

By Brittney Sherman

Theme park operators are pushing ahead with new projects despite a tough first half marked by severe weather and weaker spending on nonessential activities. Regional chains like Six Flags, which posted a $100 million quarterly loss while searching for a new CEO, are under particular pressure. Larger destination parks such as Disney and Universal held up better, but overall industry performance fell short of expectations, and analysts say it may take another two to three years to reach pre-pandemic attendance and revenue levels. Uncertainty from tariffs and poor weather in 2025 have further weighed on demand, discouraging some consumers from renewing annual passes.

Read more HERE!


 
6 Trends Still Defining Consumer Behavior

6 Trends Still Defining Consumer Behavior

By Brittney Sherman

Five years after the pandemic, consumer behavior continues to reshape retail, dining, entertainment, and office trends. Visits to brick-and-mortar retail and dining venues are now higher than pre-COVID, driven by major brand expansions and a strong appetite for in-person experiences. Shoppers are increasingly selective, often visiting multiple chains rather than relying on one-stop shops, while value remains a decisive factor—discount and premium segments are thriving as mid-market players lose ground. Entertainment has stabilized at new levels, with museums and “eatertainment” venues holding steady, though movie theaters remain volatile and dependent on box office performance. Meanwhile, hybrid work has left office visits a third below 2019 levels despite return-to-office efforts. Overall, consumers continue to embrace offline shopping and dining, signaling that physical experiences still hold strong appeal alongside digital convenience.

Read more HERE!


 
Out-Of-Home Dining in 2025: Performance & Consumer Trends

Out-Of-Home Dining in 2025: Performance & Consumer Trends

By Brittney Sherman

Out-of-home dining in early 2025 remains stable overall, but regional and segment-specific trends reveal important shifts. While national visit rates are flat, western states like California and Utah are seeing modest growth, driven in part by higher-income consumers. Fine dining and coffee chains are expanding primarily through new openings, not increased traffic at existing locations. Remote and hybrid work continue to shift dining demand toward suburban areas, especially for fine dining, while weekday visits are dominated by QSR and coffee, and weekends remain strong for casual and fine dining. These trends point to a dining landscape increasingly shaped by income, geography, and changing lifestyle patterns.

Read more HERE!


 
California powered by two-thirds clean energy

California powered by two-thirds clean energy

By Brittney Sherman

California has reached a major clean energy milestone—two-thirds of the state’s electricity in 2023 came from clean, renewable, or zero-carbon sources. That’s up from 61% the year before and just 41% a decade ago, highlighting steady progress toward the state’s climate goals.

Clean energy sources like solar, wind, hydro, nuclear, geothermal, and biomass now power the majority of California’s grid, making it the largest economy in the world to hit this level of clean energy use.

Momentum continued into 2024, with a record-breaking 7,000 megawatts of clean energy capacity added to the grid—the biggest single-year increase in state history and the third straight year of record growth.

Read more HERE!


 
2025 Opens with positive sales tax results

2025 Opens with positive sales tax results

By Brittney Sherman

The first quarter of 2025 marks the first time in two years that the state of California received a positive year-over-year sales tax result. During that same timeframe Santa Clara County sales tax was down 2.2%, Bay Area sales tax was up 0.5% and City of Morgan Hill sales tax was up 0.1%. Much of the City’s positivity can be attributed to a statewide audit on online sales, leading to reallocations in the County pool which resulted in Morgan Hill’s share increasing 2.1% when compared to this same quarter last year.

The City’s Auto and Transportation category declined in alignment with nationwide industry results, the Fuel and Service Station category decreased due to a reduction in the price of crude oil, and the General Consumer Goods category declined signaling a shift from instore to online shopping. The first quarter of the year historically yields the lowest sales tax generation. Starting the year with a positive sales tax report is hopefully an indicator of additional positive results to come.

Read the full first quarter 2025 sales tax report HERE.


 
Raising Cane’s to open Morgan Hill location

Raising Cane’s to open Morgan Hill location

By Brittney Sherman

Raising Cane’s is set to open a new location in Morgan Hill at 18575 Skipper Lane, with doors expected to open in October 2025. The restaurant will feature a double drive-thru for fast service and a dine-in area decorated with custom artwork celebrating the Morgan Hill community.

Construction is already underway, and city officials are enthusiastic about the addition. “We’re excited to welcome Raising Cane’s and appreciate their investment in Morgan Hill,” said Economic Development Director Matthew Mahood. “Beyond boosting local sales tax, they’re committed to being an active part of the community, which will be reflected in both the design and their local involvement.”

Read more HERE!


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