Shop Small Saturday on November 25
By Brittney Sherman
According to the Small Business Saturday Consumer Insights Survey commissioned by American Express, reported projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $17.9 billion in 2022.
There are approximately 32 million independent businesses nationwide, employing nearly 61.7 million people. Small businesses are the backbone of your communities, and with 19.6% of small businesses failing in the first year and only 34.5% surviving past 10 years, they need all the support they can get. Founded by American Express in 2010 and officially cosponsored by SBA since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. Take the pledge to Shop Small on Saturday November 25 and support local small business owners all season long.
For a list of Morgan Hill small businesses, visit the Buy Local #95037 Directory HERE.
