The "Historical Nostalgia" Trend
By Brittney Sherman
The retail industry is experiencing yet another Gen Z consumer-led shift, this time away from online shopping and towards In Real Life (IRL) experiences. What was old is now new as retro vibes take front stage and brand loyalty is a thing of the past as style becomes more personal through brand blending. As the largest population in the United States, understanding how and why Gen Z shops is pivotal for retailer success.
Read the full article in Forbes HERE.
