A rose is just a rose; except on Valentine's Day!
By Brittney Sherman
Consumers are expected to spend an average of $188 each on Valentine’s Day purchases this year, according to a survey published by the National Retail Federation and Prosper Insights & Analytics. Top gifts include candy, flowers, cards, an evening out, and jewelry, which are all expected to result in $25.7B in sales.
FUN FACT: According to the Society of American Florists, 83% of flowers purchased for Valentine’s Day in 2022 were roses; 2/3 of which were red. Approximately 1B roses will be imported into the United States, mostly from South America, to support the high demand for Valentine’s Day.
Read the full National Retail Federation article HERE!
