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Restaurant industry challenges are being felt disproportionately

Restaurant industry challenges are being felt disproportionately

By Brittney Sherman

Increasing food costs, workforce shortages, and inflation are just a few of the challenges that restaurants are already struggling with in 2023. However, not all restaurants are suffering equally, some have even managed to thrive in this difficult environment. The fast food and quick service categories were the least impacted by the pandemic due to their minimal interface model, and the coffee house, bakery, dessert shop category experienced the fastest recovery due to affordability and the return of office workers. Full-service restaurants have suffered the most and are taking the longest to recover. Those that are bouncing back attribute it to innovative menu offerings, expanded healthy food options, an emphasizes on social gathering spaces, and items that are price conscious.


 
Q2 2021 Sales Tax Update

Q2 2021 Sales Tax Update

By Brittney Sherman

Morgan Hill’s Q2 Sales Tax Update, spanning the months of April-June 2021, has just been released. Here are some high level takeaways-

-Sales tax revenue for the city this quarter was up 30.5%, a number higher than the county but lower than the state.

-Compared to Q2 2020, the Auto/Transportation Industry showed significant growth of more than $225,000 in alignment with the statewide trend of increased auto and RV sales and pricing.

- Restaurant/Hotel and Fuel/Service Industries grew $100,000 each in comparison to Q2 2020, most likely due to the reopening of the economy and the return of commuters to the workplace. Building/Construction numbers also increased mainly due to the rise in steel and lumber prices.

-The Food/Drug Industry numbers stayed flat, as there were minimal disruptions to this industry during the pandemic.

Have questions? please contact City of Morgan Hill Economic Development Director Matt Mahood at Matt.Mahood@morganhill.ca.gov

This report is provided by HdL Companies, a leading provider of revenue and key economic insights to local government agencies since 1983.


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