By Brittney Sherman
According to Circana’s latest Snack Unwrap report, nearly half (48.8%) of consumers now eat more than three snacks a day—up 2.7 percentage points from 2024. Protein remains a key factor, with over half of consumers seeking snacks that offer it. Although many categories like chocolate and chips have seen declines in unit sales, certain segments (e.g., dried meat snacks, nutritional bars, and frozen items) have grown, with yogurt seeing the biggest jump at 4.9%.