By Brittney Sherman
In 2023, 84% of consumers will spend an average of $274 celebrating mom this year. Instead of focusing on physical gifts, subscriptions and experiences are top of the list. For those with no idea what to gift, they look to retailers for inspiration through website and social media promoted products. Although prices on popular Mother’s Day items such as flowers and jewelry have increased due to inflation, consumers are hunting out deals and reducing costs in other areas to prioritize mom on this special day.
Read the full report by National Retail Federation HERE.